Strategic Storytelling

The Art, Science and Economy of Selling Ideas

How to communicate the value of your ideas.

Great leaders are great storytellers. Strategic storytelling is both an art and a science – one that influences decisions, drives engagement, and brings ideas to life. This program equips you with the tools to craft compelling narratives that resonate with stakeholders, build emotional connections, and enhance your ability to persuade, motivate, and lead with impact.

One in-person session
September 18, 2025
8:30 a.m. - 4:30 p.m.

Cost: $995*
Certificates will be awarded based on successful completion of the one-day training.

* Enroll two or more employees and receive a 20% discount on registration.
* TCU alumni, faculty and staff receive a 30% discount as part of our community.
* U.S. veterans and non-profit employees are eligible for a 10% discount in recognition of their service.

Skills and Insights You Can Apply

Craft Compelling Narratives – Develop powerful storylines that align your audience with your vision.
Understand Audience Psychology – Learn what motivates your audience and tailor your message for maximum influence.
Enhance Persuasive Communication – Strengthen your storytelling skills to engage and inspire stakeholders at all levels.
Leverage Your Presentation Environment – Optimize in-person and virtual settings to reinforce your message.
Refine Delivery Through Feedback – Workshop your ideas with cross-functional teams and receive real-time coaching.

Is This Course Right for You?

This course is for professionals who want to improve their ability to convey key messages, create deeper engagement, and inspire others through storytelling.

Ideal participants include:

Business leaders refining their executive presence
Professionals who need to engage and align stakeholders
Teams seeking to improve clarity and influence in their messaging

Faculty Leaders

Eric Harris

Founder, GatherRound

Eric started GatherRound after his experience in brand- and agency-side leadership roles exposed him to a frightening phenomenon: The pervasive reliance on presentation software for attempting to sell in ideas. Eric believes presentations deserve more respect, because the better we are at creating buy in, the more cool stuff we’ll get to do. So Eric and his team invented and now teach The Campfire Method. Since 2015, Eric has had the privilege of coaching enlightened teams – at organizations such as Activision, Texas Health Resources, and YUM! Brands – who know storytelling and leadership are synonyms.

Questions?

Please contact

Laurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-4682

Executive Storytelling

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents.

One in-person session

March 27 - March 27, 2025 08:30 AM - 04:30 PM

Executive Presence

In this program, you’ll discover approaches for deepening your own self-awareness, improving your ability to project authenticity and stronger “leadership presence,” and being more purposeful in how you show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in your organization.

Two in-person days

April 09 - April 10, 2025 08:30 AM - 04:30 PM