Before a room filled with industry leaders, students, faculty and staff, Randy Parker described his remarkable journey from TCU basketball teams to become a transformative leader and one of the first Black CEOs of a major automotive company regional market.
April 15, 2024
By Miya Hillesland
The TCU Neeley School of Business hosted the final Tandy Executive Speaker Series for the academic year, featuring Randy Parker ’88, CEO of Hyundai Motor America and proud alumnus, basketball player, Greek life member, and a mentor in the Neeley Mentorship Program.
Parker's keynote address was a testament to the power of resilience, growth, and the pursuit of excellence. Born in Germany, Parker's personal and professional trajectory has been described as remarkable. From attending a TCU job fair to transitioning from a criminal justice major into the automotive industry, Parker's journey has been marked by ambition and adaptability. Neeley Interim Dean Hettie Richardson moderated the conversation and echoed Parker's sentiments, emphasizing the symbiotic relationship between academia and business. She highlighted the importance of community engagement and lifelong learning, urging students to seize opportunities for growth and exploration.
“Attending these events offers students an unparalleled experience, opening doors to endless possibilities in their journey ahead. True leadership is evidenced by the followers you inspire. Embrace the rapid pace of change in the business world as an opportunity for growth,” Richardson said.
Parker's narrative painted Hyundai as more than an automotive company; it's a beacon of progress and humanity. He emphasized Hyundai's commitment to improving lives, citing initiatives like Hyundai Hope On Wheels, which supports children's hospitals in the fight against pediatric cancer.
Parker's vision extends beyond product development; it's about fostering a culture of compassion and community engagement. He also emphasized the significance of investing in employee development.
“If we have happy and engaged employees, that’s the cornerstone of our success as the premier car company. Everything hinges on the satisfaction and dedication of our workforce. It begins with them,” Parker said.
Throughout his conversation with Richardson, Parker underscored the importance of teamwork, mentorship, and personal growth. Drawing parallels between his experiences on the basketball court at TCU and his role as CEO, Parker emphasized the value of collaboration and coaching.
“A fundamental aspect of effective business strategy is embodying the role of a problem solver and team player,” Parker said. “I prioritize the growth and advancement of employees, emphasizing a ‘you before me’ mentality.”
Parker urged the audience to embrace change and innovation, particularly in the realm of electrification and technology. He stressed the need to prioritize sustainability and prepare for the future, acknowledging that careers are not linear and require continuous adaptation.
“Take ownership of your work, pursue your passions fearlessly, and embrace new challenges with enthusiasm. Aim to master your craft and uplift others along the way, fostering a culture of excellence and support,” Parker said.
Many attendees left the event inspired, reflecting on Parker's words and the invaluable insights shared throughout the morning. Special guests in the audience included TCU Basketball Men’s Head Coach and former teammate Jamie Dixon, a host of Parker's fraternity brothers and friends, and Parker’s current mentee Alex Lenertz.
Also in the audience was Neeley senior finance senior, Aidan Clark, who was recently named to Poets&Quants 100 Best & Brightest Undergraduate Business Majors for 2024.
“My biggest takeaway was hearing how Randy’s servant leadership style contributed to his success by improving everyone else around him,” Clark said. “I strive to contribute to other people’s success and professional growth as well.”
