Neeley Fountain in the Roach Plaza

Creative Problem Solving with AI

In today's rapidly evolving business landscape, creative thinking is not just a skill; it's an essential capability. Whether you're an experienced business leader, launching a new business, or just beginning your career journey, mastering the art of creative thinking is essential for generating new ideas, solving complex problems, and driving meaningful change. Led by Bryan Mattimore, an industry expert and innovation consultant, this dynamic program will help you discover how real-world ideation techniques can be merged with recent advances in generative AI to achieve extraordinary results.

1 in-person session
November 13, 2024 08:30 AM – 4:30 PM

Cost: $995

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

Faculty Leader

Photo: Bryan Mattimore

Bryan Mattimore

Cofounder, Growth Engine Company

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-three-year-old innovation agency based in Stamford, Connecticut. In his business consulting career, Bryan has given over one-hundred keynotes, facilitated over a thousand brainstorming sessions, and managed two hundred successful innovation projects, leading to over $3 billion in new sales annually for one-third of the Fortune 100 companies.

Clients include: BNY Mellon, Ford, IBM, LVMH, Merck, Novartis, Pepsi, Pitney-Bowes, P&G, Shell, State Farm, and Unilever. He is also a Senior Fellow with The Conference Board, and an instructor for both Caltech and TCU Neeley School of Business in their Executive Education Departments.

Bryan’s five books on ideation and innovation processes include 21 Days to a Big Idea (Diversion Books), 99% Inspiration (Amacom), Idea Stormers (Wiley Jossey-Bass) and the generative AI book, Quirks. A cum laude graduate of Dartmouth College with a major in psychology, his newest book is Islands of Invention, How to Create Extraordinary Innovation Centers, co-authored with McKinsey consultant, Claus Raasted.

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