Before the pandemic and great resignation challenged HR teams, there was the gig economy, the rise of applicant tracking systems, and the shifting sands of labor laws. It’s never been easy to be in the business of people, yet people are the fuel that powers most businesses, and today it seems it’s never been more difficult.
In a world where 70% of Americans say they define their sense of purpose through their work, HR professionals are being asked more today than ever to “think like marketers” on the job. HR leaders have always been considered great communicators, but now the challenge has changed. HR must communicate with talent at scale, like marketers do with consumers. It all makes sense in theory, but how can we put this into practice?
Facilitated by employee experience expert Eric Harris and employer brand strategist Rachel Kennedy, this course is designed to guide you in directing the classic principles of brand marketing strategy, using today’s tools, to build your company’s reputation as an employer of choice.
8:30 a.m. – 4:30 p.m.
October 3, 2024
1 in-person program day
Cost: $995* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 1-day training.
* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.
Topics
- Talent Acquisition
- Talent Retention
- Company Culture
- Employee Engagement
- Recruitment Marketing
- Employer Branding
- Employee Experience
- Employee Journey
- Internal Communications
