Neeley School of Business

Executive Presence

Executive presence is the ability to inspire confidence in others, create powerful connections and convey a compelling perspective. It’s underscored by authenticity, transparency and a strong sense of purpose. Leaders are not defined nor empowered by their titles. They are defined by who they are, what they believe and how they show up. Executive presence and the ability to convey a compelling vision are essential skills for today’s leaders.

In this two-day offering, participants will discover approaches for deepening their self-awareness, improving their ability to project authenticity and stronger “leadership presence”, and being more purposeful in how they show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in their organization.

8:30 a.m. – 4:30 p.m.
March 23-24, 2023
2 in-person program days

Cost: $1,895* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 2-day training.

Click here to see the list of safety measures we are adding to our in-person programs.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

What's Different?

Day two of this in-person program will dedicate time to enhance a leader’s on-camera and virtual presence. In a world filled with a 24/7 news cycle, viral videos, and social media superstars, organizations need articulate, camera-savvy professionals who can think on their feet and clearly represent their company’s brand and vision to today’s audience. Modern viewers are quick to judge, with an ever-diminishing attention span.

Engage with different on-camera scenarios such as a news interview, social media video post, marketing campaign video, or Zoom presentation, where executives can benefit from knowing the tricks of the trade that gives presenters the edge needed to exude executive presence while on camera. The camera presence segment of the course will help equip leaders with the skills needed to handle themselves on camera in the public and private eye and strategically anticipate the small details that make a big difference.

Who Should Attend?

Business leaders at all levels who want to become more self-aware, improve their ability to establish genuine connections, strengthen their presence, and gain best-practices on relaying presence and confidence while on-camera whether a web camera, new interview or an organizational marketing video.

What You Will Learn

  • What executive presence means today
  • Authenticity and impact
  • Poise, confidence and mental preparation for executives
  • Engaging stakeholders and conveying an executive presence
  • On-camera communication, messaging and presence skills
  • The nature of the news media and social campaigns
  • What makes a successful on-camera pitch

How You Will Benefit

  • Defining your own personal leadership brand
  • Gaining skills for showing up and responding in difficult circumstances
  • Conveying presence and a more compelling demeanor
  • Script and talking point preparations for on-camera and web camera presence
  • Maintaining control during an on-camera interview
  • Confidence and polished executive presence skills
  • Keys to a successful Zoom presence


Faculty Leaders

Photo: Kenneth Chapman

Kenneth Chapman

Management and Leadership Department

Dr. Kenneth Chapman Jr., is a member of the instructional faculty at Texas Christian University’s M.J. Neeley School of Business. Dr. Chapman has held notable administration positions at Oklahoma State University, The University of Oklahoma, Oklahoma Baptist University, and Dallas College. His unique perspective of the higher education landscape sets him apart as he focuses on business inclusiveness, transformational servant leadership, and organization change management. Dr. Chapman has done diversity consulting work with various types of organizations across industries. Chapman earned a bachelor’s degree in public relations: mass communication from the University of Central Oklahoma (2007), a master’s of education from the University of Oklahoma (2012), and a doctorate of philosophy (Ph.D.) from the University of Oklahoma (2018).

Photo: Jim Roach

Jim Roach

Executive Director
Executive Education

Mr. Roach has 25 years of experience in corporate human resources leading learning and development programs to build leadership capabilities, enhance organizational effectiveness and deliver improved business results. He spent more than 20 years at Verizon leading the organization effectiveness initiative and developing custom leadership and functional development programs. He also spent 15 years leading executive education leadership certificate programs at SMU and five years leading programs for L-3 Link Simulation & Training. He has been honored with several teaching excellence awards and has designed and delivered courses on subjects such as executive presence and communication, authenticity, presentation style, leading in today’s business environment, learning agility, creativity and leadership, retaining top talent, and building and managing the employment relationship. He holds a BA and MS in economics from the University of Illinois.
Photo: Marc Istook

Marc Istook

Morning Anchor at WFAA

Marc Istook is an Emmy-nominated broadcaster with more than 20 years of experience on local and national television and radio. He currently can be seen on air as the anchor of Daybreak, the morning news program for WFAA, the ABC affiliate in Dallas. He graduated from TCU with a B.S. in Radio/TV/Film and minor in journalism, and while as a student worked for ESPN running graphics for various sports broadcasts. His first job on-air was as weekend sports anchor for KTEN, the NBC affiliate in Denison, Texas. Since then, he's worked as a journalist and host for outlets like CNN, the BBC, DirecTV, NFL Network, Food Network, Speed Channel, Yahoo!, and others. His work has been recognized by the Texas AP Broadcasters and the Oklahoma Association of Broadcasters, among others.


Please contact

Kalyn McKittrick

Director of Marketing and Engagement

You may also be interested in:

Executive Presence

In this program, you’ll discover approaches for deepening your own self-awareness, improving your ability to project authenticity and stronger “leadership presence,” and being more purposeful in how you show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in your organization.

2 in-person days

March 23 - March 24, 2023 01:30 PM - 09:30 PM

Executive Storytelling

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents.

1 in-person session

May 11 - May 11, 2023 08:30 AM - 04:30 PM

Executive Communication Series

Communication is so important at every level of leadership, that we have built this new Executive Communication Series to provide deeper insights and additional strategies, tools and approaches to a wide variety of leadership communication challenges and opportunities.

January 19 - May 11, 2023 08:30 AM - 04:00 PM

Open Enrollment

Executive Education Students
Check out all of our open enrollment options.