Neeley School of Business

Beyond Brainstorming

Double Your Innovation Power with AI + Design Thinking

Combine two powerful approaches for maximum creativity and impact.

Get the best of both worlds with this bundle that pairs Design Thinking and Creative Problem Solving with AI. Learn to solve problems creatively, prototype solutions, and integrate AI into your ideation process for faster, smarter innovation.

Dates: April 23-24, 2025 OR
October 28-29, 2025
Schedule: 8:30 a.m. – 4:30 p.m.
Cost: $1,325* 

Certificates will be awarded upon successful completion of hte two-day, in-person program.

Skills and Insights You Can Apply

  • Develop a structured approach to innovation
    Apply AI to enhance creative problem-solving
    Use Design Thinking to develop and test solutions
    Integrate AI into your brainstorming and strategy sessions
    Foster a culture of experimentation and rapid iteration

Is This Course Right for You?

This program is for professionals who want a structured, hands-on approach to problem-solving and innovation.

Ideal participants include:

  • Leaders driving change and innovation
  • Teams looking to collaborate more effectively
  • Professionals exploring AI’s role in business creativity

Meet Your Instructors

Photo: Bryan Mattimore

Bryan Mattimore

Cofounder, Growth Engine Company

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-three-year-old innovation agency based in Stamford, Connecticut. In his business consulting career, Bryan has given over one-hundred keynotes, facilitated over a thousand brainstorming sessions, and managed two hundred successful innovation projects, leading to over $3 billion in new sales annually for one-third of the Fortune 100 companies.

Clients include: BNY Mellon, Ford, IBM, LVMH, Merck, Novartis, Pepsi, Pitney-Bowes, P&G, Shell, State Farm, and Unilever. He is also a Senior Fellow with The Conference Board, and an instructor for both Caltech and TCU Neeley School of Business in their Executive Education Departments.

Bryan’s five books on ideation and innovation processes include 21 Days to a Big Idea (Diversion Books), 99% Inspiration (Amacom), Idea Stormers (Wiley Jossey-Bass) and the generative AI book, Quirks. A cum laude graduate of Dartmouth College with a major in psychology, his newest book is Islands of Invention, How to Create Extraordinary Innovation Centers, co-authored with McKinsey consultant, Claus Raasted.

Photo: Stacy Landreth Grau

Stacy Landreth Grau

Associate Dean, John V. Roach Honors College
Associate Professor of Medication Education, Burnett School of Medicine

Bio to come.

Questions?

Please contact

Laurie YesleyLaurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-4682

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