As a Transformational Change, Executive Coach and Leadership Development Specialist Amy Rojas’ mission is to support leaders and their teams to unleash their greatest potential. After more than a decade building deep understanding of business from the commercial side, she transitioned into HR where she spent as much time capitalizing on the most effective talent strategies. Since then, she has channeled her passion into her own company and uses that experience for the specific goal to enrich business’s greatest advantage, their human assets, to achieve business goals. Most recently Global Head of HR for Dickies, a VF Company, Amy focused on helping make the company more successful through its people. Prior to her role with Dickies, Amy was Vice President of HR for Novartis operating as Business Partner to Senior Vice Presidents and their leadership teams and has also held HR leadership roles in other Novartis divisions including at the headquarters in Switzerland.
In most of her corporate roles, Amy held responsibility for the Diversity and Inclusion efforts in addition to founding and acting and President of the first European Affiliate of the Healthcare Businesswomen’s Association (HBA), a 30+ year professional association for women in the healthcare industry.
Certified by the International Coaching Federation (ICF), Amy coaches a variety of executives across many industries including coaching senior leaders in multi-national organizations. She was also a full-time faculty and professional coach for a Fortune 500 Women’s leadership program which spans a year-long process to maximize leader effectiveness.
Amy has been trained in the Hogan Assessment, Hay 360 Assessment and the Myers-Briggs Type Indicator (MBTI). She excels in facilitating leadership development programs and has conducted a multitude of sessions on leadership, career development & transition and personal branding.
Amy has a Bachelor of Science in Social Psychology from Texas Christian University in Fort Worth and a Masters of Arts in Counseling from St. Edward’s University in Austin, TX. She is also the mother of an amazing young daughter who is the light of her life and the #1 human asset she strives to help unleash her potential.
