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Marketing | Overview 

About Marketing
Are you innovative, creative, resourceful and good at communicating? Careers in marketing use all these skills and more. Every organization’s goal is to market and sell its products or services profitably while creating a valuable relationship with customers. Marketing encompasses sales, advertising, communications, promotions, brand management, surveys and research for companies both large and small, for-profit and non-profit.

Undergraduate Curriculum

TCU Marketing Major

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Dyess Lecture in Marketing
The TCU Department of Marketing hosts the annual Dyess Lecture in Marketing to bring prestigious experts in marketing to the TCU campus to share knowledge and insight with TCU business students, faculty and area business leaders.

TCU American Marketing Association
The TCU collegiate chapter of the American Marketing Association (TCU AMA) strives to educate students on marketing themselves for future business endeavors. The club holds monthly meetings, bringing in top companies and recruiters as speakers.

TCU Marketing Research
The Neeley School is ranked 6 out of the top 100 in the United States for research contributions by marketing faculty in the Journal of Marketing, the premier journal for managerial marketing research. See the complete rankings here. To learn more about the TCU Department of Marketing’s recent research, news and job postings, click here.

Sales and Customer Insights Center
The Center develops exceptional sales programming and talent; serves as a Bridgeway for industry and academic stakeholders; and provides deep research capabilities. Learn more here.

Experiential Marketing Series
Students learn outside the classroom at these events which feature top executives from leading organizations. EMS events are an excellent opportunity to hear first hand from industry leaders and also perfect networking skills. Early registration is recommended as space is limited. Click here to learn more about our EMS events.

ban What Can You Do

Download more about the TCU Marketing major.

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