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TCU Neeley Strategic Plan

In alignment with TCU’s strategic plan, Lead On: Values in Action, the Neeley School of Business has committed to a focused set of values and priorities that guide our future and strengthen our impact.

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Strategic Pillars

  • Undergraduate Student-Centered Growth: We deliver a differentiated, high-touch undergraduate experience across an integrated four-year journey, combining a world-class curriculum with meaningful career preparation and personal development.
  • Graduate Student-Centered Growth: Our graduate programs provide transformational cohort experiences that develop leaders through immersive curriculum, experiential learning and future-focused business education.
  • Research: We attract and support talented scholars in high-demand fields while strengthening a research culture that engages faculty, undergraduate students and graduate students alike.
  • Community Engagement: We continue building TCU Neeley as a dynamic business hub for Fort Worth and North Texas through partnerships, Centers and Institutes, and meaningful engagement with students, faculty, staff and community leaders. 

Foundational Priorities

  • Student Experience & Engagement: Our student-centered culture serves as the foundation of TCU Neeley, connecting students, faculty, alumni and partners through lifelong collaboration and impact.
  • Brand: TCU Neeley embodies personalized leadership through business education that is deeply human, highly relevant and future-focused.
  • Resources: Strategic initiatives are supported through intentional investment in people, technology and funding to ensure long-term success.
  • Operational Excellence: We strive to be strategically aligned, data-informed, streamlined and accessible in all aspects of the school’s operations.