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TCU Sales Center

The TCU Sales Center combines applied learning, coaching and corporate engagement to prepare students for careers in professional selling and business development.

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About the Center

The TCU Sales Center is one of the nation’s leading sales programs, combining applied coursework, coaching and corporate engagement to create a real-world sales learning environment for students pursuing careers in professional selling, business development and customer success. Students gain hands-on experience through prospecting, role-play competitions, client interaction and sales technology platforms while learning from faculty with extensive industry backgrounds.

The center connects students with faculty, corporate partners and executives through mentorship, networking and experiential learning opportunities that reflect modern sales environments.

Real selling. Real leadership. Real problems solved.

Sales Program Highlights

  • 225

    Students across 23 majors

  • 500+

    Hours of skill development

  • 100%

    Job placement rate

  • $1.66M+

    Student-generated revenue since 2019

Sales Center corporate engagement event

Corporate Engagement

The center collaborates with firms to help them identify and engage strong talent earlier and more effectively while introducing students to leading organizations across industries. The goal is simple: create the strongest possible fit between students and the firms where they will perform, grow and lead.

Student practicing consultative sales skills at a TCU Sales Center competition

Consultative Sales Certificate

The Certificate in Consultative Selling is a 12-credit-hour program open to students from every major across TCU. Through applied coursework, live practice and AI-supported development, students build skills that strengthen any career path.

Students learn how to:

  • Communicate value and build trust
  • Ask better questions and solve problems
  • Perform in high-expectation sales environments
  • Develop confidence through real-world application

Students engaged in sales presentation

Sales Events & Recruiting Opportunities

Connect with qualified and motivated sales students through career fairs, competitions, networking events and experiential recruiting opportunities designed to reflect real-world sales environments. Organizations build long-term relationships with emerging talent through hiring, sponsorship and ongoing engagement with the center.

TCU Neeley Sales Center students and faculty celebrating a sales win

Sales Center Awards

A culture that celebrates performance, character and competitive excellence.

The TCU Sales Center celebrates success the way strong sales organizations do — by recognizing achievement, honoring character and creating an environment where healthy competition pushes students to grow. The program has also received national recognition for excellence in sales education and student achievement.

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Support the Center

Support the next generation of sales leaders through partnerships and philanthropic contributions that expand student opportunities, applied learning experiences and program growth. Gifts to the TCU Sales Center help strengthen curriculum innovation, corporate engagement and experiential learning opportunities that prepare students for professional success.

News & Insights

Leadership & Advisory

The TCU Sales Center is guided by faculty, executives and corporate partners who help shape curriculum, strengthen industry engagement and support the development of future sales leaders. Through advisory leadership and corporate collaboration, the center maintains strong alignment with evolving sales practices and workforce needs.

Explore the people who drive our work and impact.

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Corporate partners and sponsors play an active role in shaping the student experience through curriculum collaboration, experiential learning, mentorship and recruiting engagement. These partnerships strengthen connections between the classroom and industry while providing opportunities to identify and develop emerging sales talent.

Strategic Partners 

  • Documation
  • Gartner
  • Higginbotham
  • Marcus & Millichap
  • Northwestern Mutual
  • Paycom
  • Phaidon International
  • Sonic Automotive
  • TTI
  • Verkada

Case Competition Sponsors

  • AlphaSights
  • Documation
  • Heilind
  • Palo Alto Networks
  • PCS 360
  • Shaw
  • TEKsystems
  • WASH

Program & Special Event Sponsors

  • AB Bernstein
  • ADP
  • AlphaSights
  • Collective 54
  • DEX Imaging
  • Edward Baumann Clothiers
  • Fastenal
  • FedEx
  • HF Custom Solutions
  • HUB International
  • Insight Global
  • Lowry Rhoads Associates
  • Mejeticks
  • Ryerson
  • Sterling Insurance Group
  • Tanium
  • Trinity Real Estate Investment Services
  • TTI
  • Vertex
  • Wells Fargo
  • YMCA

Start a Conversation

The strongest partnerships begin with a conversation. Tell us about your organization, hiring goals and engagement interests, and we’ll help identify the best way to connect with the TCU Sales Center.

Submit Interest Form

The Executive Advisory Board brings together sales and business leaders who provide strategic guidance, industry perspective and mentorship that support long-term program growth and student development. Board members help strengthen the connection between academic preparation and real-world sales leadership.

  • Board Chair
    Corey Hutchison
    Chair, Executive Advisory Board
    TCU Sales Center
  • Scott Barmmer
    Former CRO
    Reputation
  • Lance Black
    Founder and CEO
    Vazata
  • Danya McIntyre Bogart
     Owner
    Sands Asset Advisors
  • Peter Brennan
    CRO
    BlueCat Networks
  • Heath Byrd
    Chief Financial Officer
    Sonic Automotive
  • Colleen Cormier
    VP
    Commvault
  • David Fishel
    Chief Partnership Officer and Managing Director
    Higginbotham
  • Jim Florentine
    EVP
    ClearEdge Partners
  • Emerson Kirksey Hankamer
    CEO
    Vacations to Go
  • Britt Leigh
    Managing Director
    GLP Capital Partners
  • Elaine Moore
    CEO and Founder
    ClearPath Academic Solutions
  • Chad Rounsavall
    Head of Global Sales
    Nomad
  • Nikki Stovall
    Texas Enterprise District Manager
    NetApp
  • Jeffrey Webb
    Managing Director, West Security Sales
    AHEAD
  • Michelle Westlund
    Vice President
    Microsoft

The Partner Advisory Council brings together representatives from corporate partner organizations to provide insight into industry trends, talent development and evolving workforce needs. Members collaborate with faculty to strengthen curriculum relevance, student readiness and industry engagement opportunities.

  • Dan Ciancioso
    Regional Vice President of Global Technology Sales
    Gartner
  • Kelly Ferguson
    Talent Acquisition Manager
    TTI
  • Jason Luce
    Managing Partner
    Northwestern Mutual
  • Zack Mahan
    Executive Vice President
    Documation
  • Robert Marani
    Head of Enterprise Business Development Program
    Verkada
  • Mark McCoy
    Vice President Regional Manager
    Marcus & Millichap
  • Lexie Patterson
    Sales Recruiter
    Paycom
  • Donnie Parris
    Vice President, Human Resources
    Sonic Automotive
  • Leah Scoggins
    Vice President, Talent Operations
    Higginbotham