TCU Sales Center
The TCU Sales Center combines applied learning, coaching and corporate engagement to prepare students for careers in professional selling and business development.
About the Center
The TCU Sales Center is one of the nation’s leading sales programs, combining applied coursework, coaching and corporate engagement to create a real-world sales learning environment for students pursuing careers in professional selling, business development and customer success. Students gain hands-on experience through prospecting, role-play competitions, client interaction and sales technology platforms while learning from faculty with extensive industry backgrounds.
The center connects students with faculty, corporate partners and executives through mentorship, networking and experiential learning opportunities that reflect modern sales environments.
Real selling. Real leadership. Real problems solved.

Corporate Engagement
The center collaborates with firms to help them identify and engage strong talent earlier and more effectively while introducing students to leading organizations across industries. The goal is simple: create the strongest possible fit between students and the firms where they will perform, grow and lead.

Consultative Sales Certificate
The Certificate in Consultative Selling is a 12-credit-hour program open to students
from every major across TCU. Through applied coursework, live practice and AI-supported
development, students build skills that strengthen any career path.
Students learn how to:
- Communicate value and build trust
- Ask better questions and solve problems
- Perform in high-expectation sales environments
- Develop confidence through real-world application

Sales Events & Recruiting Opportunities
Connect with qualified and motivated sales students through career fairs, competitions, networking events and experiential recruiting opportunities designed to reflect real-world sales environments. Organizations build long-term relationships with emerging talent through hiring, sponsorship and ongoing engagement with the center.

Sales Center Awards
A culture that celebrates performance, character and competitive excellence.
The TCU Sales Center celebrates success the way strong sales organizations do — by
recognizing achievement, honoring character and creating an environment where healthy
competition pushes students to grow. The program has also received national recognition
for excellence in sales education and student achievement.

Support the Center
Support the next generation of sales leaders through partnerships and philanthropic contributions that expand student opportunities, applied learning experiences and program growth. Gifts to the TCU Sales Center help strengthen curriculum innovation, corporate engagement and experiential learning opportunities that prepare students for professional success.
Leadership & Advisory
The TCU Sales Center is guided by faculty, executives and corporate partners who help shape curriculum, strengthen industry engagement and support the development of future sales leaders. Through advisory leadership and corporate collaboration, the center maintains strong alignment with evolving sales practices and workforce needs.
Explore the people who drive our work and impact.
Corporate partners and sponsors play an active role in shaping the student experience through curriculum collaboration, experiential learning, mentorship and recruiting engagement. These partnerships strengthen connections between the classroom and industry while providing opportunities to identify and develop emerging sales talent.
Strategic Partners
- Documation
- Gartner
- Higginbotham
- Marcus & Millichap
- Northwestern Mutual
- Paycom
- Phaidon International
- Sonic Automotive
- TTI
- Verkada
Case Competition Sponsors
- AlphaSights
- Documation
- Heilind
- Palo Alto Networks
- PCS 360
- Shaw
- TEKsystems
- WASH
Program & Special Event Sponsors
- AB Bernstein
- ADP
- AlphaSights
- Collective 54
- DEX Imaging
- Edward Baumann Clothiers
- Fastenal
- FedEx
- HF Custom Solutions
- HUB International
- Insight Global
- Lowry Rhoads Associates
- Mejeticks
- Ryerson
- Sterling Insurance Group
- Tanium
- Trinity Real Estate Investment Services
- TTI
- Vertex
- Wells Fargo
- YMCA
Start a Conversation
The strongest partnerships begin with a conversation. Tell us about your organization, hiring goals and engagement interests, and we’ll help identify the best way to connect with the TCU Sales Center.
The Executive Advisory Board brings together sales and business leaders who provide strategic guidance, industry perspective and mentorship that support long-term program growth and student development. Board members help strengthen the connection between academic preparation and real-world sales leadership.
- Board Chair
Corey Hutchison
Chair, Executive Advisory Board
TCU Sales Center - Scott Barmmer
Former CRO
Reputation - Lance Black
Founder and CEO
Vazata - Danya McIntyre Bogart
Owner
Sands Asset Advisors - Peter Brennan
CRO
BlueCat Networks - Heath Byrd
Chief Financial Officer
Sonic Automotive - Colleen Cormier
VP
Commvault - David Fishel
Chief Partnership Officer and Managing Director
Higginbotham - Jim Florentine
EVP
ClearEdge Partners - Emerson Kirksey Hankamer
CEO
Vacations to Go - Britt Leigh
Managing Director
GLP Capital Partners - Elaine Moore
CEO and Founder
ClearPath Academic Solutions - Chad Rounsavall
Head of Global Sales
Nomad - Nikki Stovall
Texas Enterprise District Manager
NetApp - Jeffrey Webb
Managing Director, West Security Sales
AHEAD - Michelle Westlund
Vice President
Microsoft
The Partner Advisory Council brings together representatives from corporate partner organizations to provide insight into industry trends, talent development and evolving workforce needs. Members collaborate with faculty to strengthen curriculum relevance, student readiness and industry engagement opportunities.
- Dan Ciancioso
Regional Vice President of Global Technology Sales
Gartner - Kelly Ferguson
Talent Acquisition Manager
TTI - Jason Luce
Managing Partner
Northwestern Mutual - Zack Mahan
Executive Vice President
Documation - Robert Marani
Head of Enterprise Business Development Program
Verkada - Mark McCoy
Vice President Regional Manager
Marcus & Millichap - Lexie Patterson
Sales Recruiter
Paycom - Donnie Parris
Vice President, Human Resources
Sonic Automotive - Leah Scoggins
Vice President, Talent Operations
Higginbotham