Major in Business
At TCU Neeley, small classes and a powerful alumni network create a business education experience designed to build connection and career momentum. Our faculty combine deep academic expertise with real-world business experience, bringing leadership, innovation and practical insight into every classroom.
As a TCU Neeley Horned Frog, you’ll find that experiential learning and professional
development begin from day one, whether you know your exact career path or you’re
still exploring your options.
There’s no better place to build your future in business. Our picturesque campus cultivates
a close community in Dallas-Fort Worth, one of the nation’s largest and fastest-growing
business hubs. TCU Neeley places you at the center of real-world opportunity.
At A Glance
| Location | Duration | Format | Start | Majors | Double Majors |
| Fort Worth | Four Years | In-Person | August | Seven | Six |
The TCU Neeley Advantage
At Neeley, you’ll develop strong technical expertise alongside professional presence and leadership confidence. Through experiential coursework, industry engagement and personalized mentorship, you’ll apply what you learn in real business settings from your first year forward. You’ll be known by name, supported throughout your journey and celebrated in your success.
Majors
Build a strong foundation in financial strategy, problem-solving and ethical decision-making. Whether supporting individuals, organizations or nonprofit missions, you’ll develop the analytical and communication skills needed to thrive in today’s business environment.
Explore how technology and business strategy work together to improve organizational performance. Learn how organizations leverage AI, analytics and emerging technologies to solve problems, improve processes and make smarter, data-informed decisions in a rapidly evolving digital world.
Develop the mindset to create opportunities, solve problems and lead change in any industry; or start a business from the ground up. Through hands-on experiences and collaborative learning, you’ll learn how to think creatively, engage investors, move ideas forward and make meaningful impact.
Build a broad understanding of financial decision-making, investment strategy and value creation. Whether your interests include wealth management, financial analysis or real estate, you’ll develop the analytical perspective and strategic thinking needed to navigate a complex global economy.
Learn how to lead teams, strengthen organizations and make thoughtful business decisions. Develop communication, collaboration and strategic problem-solving skills that prepare you to guide people and organizations with integrity.
Discover how brands connect with audiences through strategy, storytelling and insight. Tailor your experience through focus areas in digital marketing, consultative selling and brand management while learning how to engage customers and create meaningful connections in an evolving marketplace.
Learn how products, information and relationships move through a global marketplace. Develop analytical and collaborative problem-solving skills to create efficient, sustainable solutions that keep businesses and communities moving.
Minors & Certificates
Broaden your expertise and stand out in a competitive job market by earning specialized minors and certificates. Find programs that complement your major and support your career path.
Frequent Questions about the BBA
The BBA program begins each fall semester. Students typically apply as incoming first-year students and begin their business coursework during their first year at TCU.
You don’t have to decide right away. At TCU Neeley, you’ll explore different areas of business through your coursework and experiences before selecting a major. Academic advisors and career coaches will help you align your interests, strengths and career goals.
Neeley students gain hands-on experience through internships, case competitions, study abroad programs, student organizations and experiential coursework. These opportunities allow you to apply what you learn in real-world business settings.
A BBA degree prepares you for careers across industries such as finance, marketing, consulting, technology and operations. Graduates pursue roles like financial analyst, marketing specialist, consultant and business analyst, with opportunities in nearly every sector.
TCU Neeley stands out for its small class sizes, hands-on learning approach and strong connections to the Dallas-Fort Worth business community. Students benefit from personalized support, early access to professional development and a powerful alumni network.
While internships may not be required for every major, most students complete at least one internship during their time at Neeley. Career services and employer connections help students secure meaningful internship experiences.
Students receive support through academic advising, career coaching, the Alcon Career Center and professional development programs. Neeley provides guidance on internships, networking, interviewing and career planning.
Yes. A range of scholarships are available based on academic achievement and other factors. Students can explore scholarship opportunities and financial aid options through the admission and financial aid offices.
A BBA degree provides a strong return on investment by preparing you for a wide range of careers with competitive salaries and growth potential. The skills you gain in leadership, communication and problem-solving are valuable across industries.
While it’s possible to work in business without a business degree, a BBA provides a structured foundation in key areas like finance, marketing and management, along with access to internships, networking and career support.