Dean’s Office
The Dean’s Office at TCU Neeley School of Business works to advance the school’s mission through leadership that supports students, faculty, staff and the broader business community. Guided by a commitment to academic excellence, meaningful leadership and industry engagement, the office helps shape the strategic direction of the school while fostering a culture centered on collaboration, innovation and student success.
The TCU Neeley School of Business community is built around a shared commitment to preparing students for meaningful leadership through a distinctive student experience. On behalf of everyone at Neeley, welcome. Whether you are exploring our school for the first time or reconnecting with us as part of the Horned Frog community, we are grateful you are here.
Neeley is a place with high expectations for ourselves, for our students and for the impact we hope to make through business education. What makes Neeley special is more than what we accomplish; it is how we accomplish it. Our faculty and staff bring extraordinary commitment and real-world expertise into the classroom, creating an environment where students are challenged, supported and prepared to lead with both confidence and empathy. One of the great privileges of this role is recognizing the excellence across this community and flying the purple flag for the people who make Neeley such a meaningful place.
In my years working in higher education, I have seen many strong business schools and student-centered communities. Neeley stands out for the experience we provide and the intentionality behind it. Students here are known, challenged and supported. They build meaningful relationships with faculty and staff, engage directly with industry leaders and learn in an environment that pushes them to think critically, communicate effectively and lead with purpose. We believe business education should prepare students not only for successful careers, but for thoughtful lives and impactful leadership.
Leadership at Neeley is grounded in service, curiosity, integrity and the responsibility to positively influence the people and organizations around us. That mindset shapes both the student experience and the work of our faculty beyond the classroom. We are proud of what this community continues to build together, and we look forward to welcoming you to campus soon.
Go Frogs.
Craig Crossland
John V. Roach Dean
Leadership
John V. Roach Dean of the Neeley School of Business
Professor of Management
Senior Associate Dean, Community Engagement
Luther A. Henderson University Chair in Leadership
Professor
Associate Dean for Faculty and Research
Eunice and James L. West Chair in Marketing
Associate Dean, Undergraduate Programs
Professor & Associate Dean of Graduate Programs
Assistant Dean of Finance & Administration
Executive Director, External Relations
Associate Professor
Professor
Department Chair
Director of Neeley AI Forward
Dean's Advisor on AI & Digital Innovation
Community Engagement
External Relations
Administration & Support
