Marketing
Marketing at TCU Neeley focuses on understanding customers, building brands and driving growth. Faculty expertise and applied learning prepare students to analyze markets, communicate value and influence business outcomes.
About the Department
The Marketing Department brings together expertise in customer insights, brand management, sales and digital strategy. Through research, teaching and industry engagement, faculty help students understand how organizations create value and compete in a dynamic marketplace.
Study Marketing at Neeley
Marketing students develop skills in research, communication, analytics and strategy. Through hands-on learning and real-world experiences, students learn how to identify customer needs, develop compelling messages and support business decisions.
Related Information
Applied Focus Areas
Applied focus areas give marketing majors a guided set of electives to build deeper
expertise in a specific area of the field. Focus areas are optional, but students
who complete one earn graduation cords recognizing their specialized knowledge and
skills.
Digital Marketing
• Plan and develop digital strategies that market products, services and ideas through
social media, search engines and emerging platforms.
• Example careers: digital marketing manager, social media strategist, SEO/SEM specialist
Consultative Selling
• Influence customers, colleagues and managers through a needs-based sales process
that applies across industries and careers.
• Example careers: account executive, business development representative, sales support
analyst
Brand Management
• Develop and implement strategies that build brand equity, grow market share and
retain loyal customers.
• Example careers: brand strategist, brand analyst, assistant brand manager
Not sure which focus area fits your goals? Explore the options with a Neeley academic
advisor or stop by the Marketing Department to get a list of courses for each focus
area.
Sales Center
The Sales Center connects students with experienced faculty, partners and executives through hands-on learning and mentorship. Students gain real-world sales experience and develop the skills needed to succeed in business development and client-facing roles.
American Marketing Association
The TCU Collegiate Chapter of the American Marketing Association connects students with peers and professionals across marketing and business disciplines, offering opportunities to learn from industry leaders and build professional networks.
Dyess Lecture in Marketing
The Dyess Lecture in Marketing brings leading marketing experts to campus to share insights with students, faculty and the broader business community.
Faculty
Learn from faculty who bring industry experience and research into the classroom, engaging students in design thinking, analytics and real-world marketing challenges while contributing research that advances the field.