Faculty & Staff Directory

Zachary Hall

Associate Professor
Director, TCU Sales Center

Bommaraju, Raghu, Michael Ahearne, Zachary R. Hall, Seshardri Tirunillai and Son Lam (2018), “The Impact of Mergers and Acquisitions on the Sales Force,” Journal of Marketing Research, Vol. 55(2) 254-264.
Bruno Lussier and Zachary R. Hall (2018), “Cooperation in B2B relationships: Factors that influence customers’ perceptions of salesperson cooperation,” Industrial Marketing Management, Vol 69 209-220. (equal contribution).
Hall, Zachary R., Ryan Mullins, Niladri Syam, and Jeffrey Boichuk (2017), “Generating and Sharing of Market Intelligence in Sales Teams: An Economic Social Network Perspective,” Journal of Personal Selling and Sales Management, Vol. 27(4) 298-312 (equal contribution).
Hall, Zachary R., Michael Ahearne, and Harish Sujan (2015), “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions,” Journal of Marketing, May 2015, Vol 79, No. 3, 91-109.
Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk (2014) Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability. Journal of Marketing: November 2014, Vol. 78, No. 6, pp. 38-58 (equal contribution).