Faculty & Staff Directory

Lan Anh Ton

Assistant Professor
Marketing Department

Education

  • PhD, University of Georgia
  • MS, University of Southern California 
  • BBA, Woosong University

Areas of Expertise/Research

  • Purity 
  • Aesthetics 
  • Authenticity 
  • Consumer Well-Being

Selected Publications

  • Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla, “Morality and Continuity Authenticity Tradeoffs in the Removal of Unethical Founders,” Journal of the Association for Consumer Research (forthcoming).
  • Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla (2024), “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products,” Journal of Marketing, 88 (2), 121-140.
  • Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (2022), “The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use,” Journal of the Academy of Marketing Science, 50 (2), 324-337.;
  • Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh N. Ton (2021), “Makeup Who You are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work,” Journal of Consumer Research, 48 (1), 102-122.

Honors and Awards

  • AMA Mathew Joseph Emerging Scholar Award, 2022
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2022
  • Thank-a-Teacher Program (Recognized by students for teaching excellence), University of Georgia, Fall 2021
  • William O. Bearden Doctoral Student Research Award Winner, Southeast Marketing Symposium, 2021
  • Thank-a-Teacher Program (Recognized by students for teaching excellence), University of Georgia, Spring 2021
  • Thank-you Note from the Lambda Sigma Chapter of Alpha Omicron Pi (Nominated by students for making a difference in their collegiate careers), University of Georgia, Spring 2021