Legacy Frogs is a student-powered venture studio where student-athletes build their
brands while TCU students gain hands-on experience operating a real NIL agency.
Through a partnership between TCU Athletics and the Institute for Entrepreneurship
and Innovation, Legacy Frogs connects student-athletes with cross-campus student teams
to develop and manage name, image and likeness (NIL) opportunities.
Program Experience
Student-Athletes: Develop and grow your personal brand through strategy, content development and financial
decision-making aligned with your goals.
TCU Students: Gain hands-on experience working in a live venture studio, developing skills in branding,
analytics, sales and venture building.
Brands & Partners: Engage student-athletes through authentic partnerships while supporting experiential
learning and real-world business applications.
Student Leadership Team
Jack Behar
Bobby Deftos Director of Strategy
Kevin Keener Director of Consultant Development
Riley Richards Vice President of Brand Development
Philip Rosenfeld
Will Sturner President
Gracie Watson Creative Director
Get Involved
Connect with the Legacy Frogs team to explore opportunities as a student-athlete,
student or partner.
