Shaddock Market
Experience entrepreneurship in action as TCU student- and alumni-led businesses bring their products, services and ideas to a live marketplace on campus.
Entrepreneurship Comes to Market
Shaddock Market gives student- and alumni-led businesses direct experience operating in an open-air marketplace. Entrepreneurs sell their products and services to students, faculty, staff, community members and families while connecting with customers and gaining real-world feedback.
Created by the TCU Neeley Institute for Entrepreneurship and Innovation and named for TCU alumnus Bill Shaddock, the market showcases the entrepreneurial spirit across TCU.
Join Us at Shaddock Market
Friday, September 18, 2026
10 a.m. – 2 p.m.
Intellectual Commons
Interested in shopping? Meet TCU entrepreneurs and shop student- and alumni-led businesses.
Want to participate? Student- and alumni-led businesses can apply by Friday, September 11.
Why Participate in Shaddock Market?
Take your business into a live sales environment while connecting with customers and
fellow TCU entrepreneurs.
- Sell directly to the TCU community
- Gather feedback to help develop your products or services
- Connect with other TCU entrepreneurs
- Gain real-world experience operating your business
- Inspire future TCU entrepreneurs
*Photo courtesy of TCU 360 Archives
“Shaddock Market provides a real-world example of collaborative entrepreneurship, showcasing how businesses can thrive in a shared space while maintaining unique brand identities.”
— Reagan Oates, Past CREATE student
Why Attend Shaddock Market?
Discover products, services and ideas created by TCU entrepreneurs. Shop directly
from student- and alumni-led businesses, meet the people behind the ventures and support
entrepreneurship across TCU.
*Photo courtesy of TCU 360 Archives
